Brad Deutser

Brad Deutser Profile Photo

Author & CEO

Brad Deutser is the visionary leader behind Deutser and Deutser Clarity Institute (Houston, New York, Bermuda and Arizona). He is a trusted counselor, executive coach and leadership guru for CEOs, Board Chairs, and top corporate management. His unique insights and original approach to affecting a human approach to sustainable organizational change have impacted top businesses, leading universities, professional sports franchises, and cause-based organizations. He is an expert in creating spaces and leadership capacity for belonging and inclusion. Brad is recognized for his ability to navigate complex, contentious, ambiguous business and people challenges, both inside and outside organizations. He is sought after as an authority and innovative thinker on matters of organizational change, belonging, DEI, and complexity in leadership. He is the bestselling author of Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance.

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Nov. 15, 2023

The Power of Collective Identity: Brad Deutser on Building Human-Centered Organizations

Brad Deutser, an organizational psychologist, conducted research involving over 15,000 employees to examine the significance of belonging in the workplace. He identified five essential "Belonging Rules" that contribute to employee engagement, satisfaction, and retention. Deutser also emphasizes the importance of addressing underlying power structures and norms to promote lasting change. He highlights the need to embrace diverse perspectives without requiring complete agreement, acknowledging that true belonging stems from accepting and valuing differences.
Guest: Brad Deutser
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