Madhuri Karak
Community Engagement Lead at Rare’s Center for Behavior & the Environment, managing a virtual learning platform for practitioners blending behavioral insights with design thinking to solve our biggest environmental challenges. She is currently a Mellon - American Council of Learned Societies Public Fellow and has a Ph.D. in cultural anthropology.
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July 16, 2021
Transforming Market Research with Qualitative Consciousness in post-liberalization India w/ Dr. Meena Kaushik and Madhuri Karak
Dr. Meena Kaushik takes us through her story from the revolutionary idea in the late 1970s of applying semiotics to brand and market research to founding Quantum, which today is a global enterprise research organization in seven countries, through how they have digitally adapted insights research in the face of COVID. Meena Kaushik started her journey as an academic studying the symbolism of death rituals in Hinduism. She conducted extensive fieldwork amongst the Doms of Varanasi, a low caste co...
Guests: Meena Kaushik, Madhuri Karak