There are algorithms that "hack our brain" and trigger positive feelings like serotonin release when we consume certain products, such as a hamburger. This highlights the importance of understanding consumer psychology and the emotional aspects of decision-making. Successful businesses often tap into these psychological triggers to create products and services that people crave. When building a business, especially one with global ambitions, it's essential to ensure that the quality and experience are consistent across all locations. This involves not only product quality but also the overall customer experience.
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