The Power of Collective Identity: Brad Deutser on Building Human-Centered Organizations

In a world that increasingly values individualism, the power of collective identity stands as a beacon of hope, reminding us of the strength and potential that lies within human-centered organizations. In the realm of anthropology, we delve into the study of cultures, examining how collective identities shape and define the very fabric of communities. It is within these human-centered organizations that we witness the fascinating interplay of shared values, customs, and traditions, which bind individuals together and give rise to a sense of belonging. Anthropologists navigate the rich tapestry of collective identities, uncovering the deep-rooted connections that foster social cohesion, resilience, and progress. By understanding the complexities of collective identity, anthropologists shed light on the mechanisms through which societies develop, adapt, and transform over time. They unveil the subtle nuances that influence group dynamics, from the formation of kinship ties to the establishment of social hierarchies.

However, the power of collective identity extends beyond anthropology, permeating various domains and disciplines. Building human-centered organizations that prioritize this collective identity is not only a strategic move but a fundamental shift in mindset—one that embraces collaboration, empathy, and inclusivity. These organizations become catalysts for change, fueling innovation, and driving progress through the power of unity.

In this video you will be able to learn:
- Learn how belonging is a fundamental human need and one of the most important factors for employee engagement and performance.
- Explore how organizations should focus on identity over purpose to strengthen culture and give employees a sense of belonging.
- Discover why addressing power structures and norms is important for lasting, meaningful change in organizations.
- Understand how listening without labels and making judgments allows for deeper understanding between people.
- Consider how challenging norms and standards in a constructive way can spur creativity and innovation.
- Appreciate how embracing different perspectives without needing to agree creates an environment for belonging.
- Recognize that transparency and honesty build trust within an organization.
- Experience how play, fun, and creative approaches to learning and development increase engagement.
- Gain insight into how dimensional leadership considers the human elements of change rather than just strategies.
- Reflect on how small acts of empathy and understanding can make a big difference in people's experience of work.

Key Topics of this Podcast:

00:00:00 Importance of belonging in organizations.
00:06:35 Importance of incorporating play and fun in the workplace.
00:10:25 Belonging is crucial in the workplace.
00:15:23 Address power dynamics for lasting progress.
00:21:46 Listen without labels for understanding.
00:25:29 Listen and empathize with others.
00:34:40 Choose identity over purpose.
00:40:56 Expand your box for creativity.
00:43:15 Challenge everything for creative growth.
00:47:08 Belonging is essential for organizations.
00:55:18 Belonging is essential for growth.
00:55:30 "Anthropology is for everyone."

Connect with Brad Deutser

Linkedin: https://www.linkedin.com/in/braddeutser/
Twitter: https://twitter.com/BradDeutser
Website: https://deutser.com/
Instagram: https://www.instagram.com/labradford32/

Connect with This Anthro Life:
Instagram: https://www.instagram.com/thisanthrolife/
Facebook: https://www.facebook.com/thisanthrolife
LinkedIn: https://www.linkedin.com/company/this-anthro-life-podcast/
This Anthro Life website: https://www.thisanthrolife.org/
Substack blog: https://thisanthrolife.substack.com