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Role of shared experiences in shaping our digital interactions. Whether it's contemplating a social media post during breakfast or capturing moments on our phones, the act of sharing creates meaningful connections. This insight underscores the importance of designing technology that fosters collective experiences rather than isolating individuals. Collaborating with breakfast cereal companies, for instance, can enhance the significance of online engagement compared to mere notifications. Ultimately, understanding and prioritizing shared experiences is essential for creating impactful digital interactions.
Listen on Spreaker: https://www.spreaker.com/episode/how-ethnographic-research-is-shaping-the-future-of-insight-in-business-and-technology--58444364
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